Project Overview:
Digital Capita approached us to revamp their digital marketing strategy and establish a stronger online
presence. The project involved creating a comprehensive digital marketing ecosystem that would effectively
reach their target audience, generate quality leads, and drive measurable business growth across multiple
digital channels.
Objectives:
- Increase brand awareness by 150% within 6 months through strategic content marketing and social media
campaigns across LinkedIn, Instagram, and Google Ads platforms.
- Generate 300+ qualified leads per month through optimized landing pages, lead magnets, and targeted
email marketing campaigns with personalized customer journeys.
- Achieve a 25% increase in website conversion rates by implementing A/B testing, user experience
optimization, and data-driven marketing automation workflows.
Scope of Work:
Our comprehensive digital marketing strategy encompassed multiple channels and touchpoints to maximize
reach and engagement:
- Search Engine Optimization (SEO) and Google Ads campaign management with keyword research and
competitive analysis
- Social media marketing strategy across LinkedIn, Instagram, and Facebook with content calendar and
community management
- Email marketing automation including welcome sequences, nurture campaigns, and customer retention
programs
- Content marketing strategy with blog posts, whitepapers, case studies, and video content creation
- Landing page optimization, conversion rate optimization (CRO), and marketing analytics setup with
detailed reporting dashboards
The campaign resulted in a 180% increase in qualified leads, 45% improvement in conversion rates, and a
220% boost in organic website traffic. Digital Capita saw a significant return on investment with a 3.2x
increase in revenue attributed to digital marketing efforts within the first quarter of implementation.
